Showing posts with label apple. Show all posts
Showing posts with label apple. Show all posts

Apple iPad Mini Review

on Sunday, November 23, 2014
For the past few years, most of the technology world has ruled by a cold, hard truth: to get the best thing, you pretty much had to get the biggest thing. Every Android phone was bigger than the last, and the smaller ones were always disappointing. Apple, though, staunchly resisted this trend. The iPhone is smaller than competing phones — even the new iPhone 6 is smaller than your average Android flagship — but still very much top of the line. And last year, the iPad mini 2 (née iPad mini with retina display) was "every inch an iPad,” in Apple’s own words. And it was true: the iPad mini 2 was spec-for-spec identical to the larger Air. With Apple’s products, you could get the smaller thing without compromising.
This year? Not so much. The difference between the iPad Air 2 and the iPad mini 3 is stark. The Air is thinner and faster than last year’s model, and has a new kind of display technology that looks much better. But other than Touch ID, which uses your fingerprint to unlock the iPad, the iPad mini 3 is identical to its predecessor.
It's a disappointment, and not because Apple released an average tablet instead of the miniaturized super tablet I'd been hoping for. No, it's a disappointment because for the past year there was one "best" tablet, the iPad, and you could pick the smaller one if you wanted. This year bigger, it seems, is better again.

It's tempting to just point you to last year's review of the iPad mini 2 and call it a day. And in fact you should read it: everything we said a year ago still applies. But times change even though the iPad mini's hardware hasn't — and the times have actually been surprisingly kind to this device.
Apple has released a tablet with last year’s camera, last year’s screen, last year’s processor, last year’s everything. Yet it still feels competitive with the other small tablets on the market. Whether you praise Apple for making something so great a year ago or damn the entire industry for taking a flyer on this form factor is up to you. The correct answer is probably to just do both.
THIS YEAR, BIGGER IS BETTER
The iPad mini 3 doesn't feel staid or old, if only because the competition in the small tablet game still hasn’t caught up. The metal and glass design works as well this time around as it has since the original iPad mini, evoking a sense of quality that's missing from the array of plastic and faux leather Android tablets it’s competing with.
Touch ID is the only new hardware feature (if you don't count the gold color option). If you've been using an iPhone with Touch ID, you'll no longer feel that moment of cognitive dissonance when resting your finger on the home button doesn't unlock the iPad. I feel like Apple deserves more credit than it's gotten for Touch ID — it's remarkable how fast and how consistently it works, especially compared to fingerprint readers on other phones and tablets. If Apple Pay manages to take off, you’ll also use it to quickly make purchases in apps — but you won’t be able to use it to pay at a physical store.

I can still nitpick about the hardware, but the nits I'm picking aren't new. Because of its 4:3 screen, I still find the iPad mini a touch wide for one-handed use. It can feel just a little too heavy during extended reading sessions. Positioning the stereo speakers right next to each other on one end of the tablet still feels like an odd choice — especially when you find yourself muffling them with your palm.
Really, most of the complaints I have are only in comparison to the iPad Air or to some ideal smaller tablet I wish Apple had made instead of just rehashing last year’s model. Last year’s A7 processor still handles most apps and video fine (though truly intensive games will drop frames). The Retina screen is plainly great, even if it isn't fully laminated and anti-glare like what you'll find on the Air 2. That iPad has easily the most immediate, you're-touching-the-icons screen an Apple device has ever had, and it's viewable outdoors. Those things matter just as much as pixel density, and the iPad mini 3 doesn’t quite measure up.
A BEAUTIFUL SCREEN, JUST DON'T COMPARE IT TO THE IPAD AIR 2
And even if the screen isn't quite as good as what you'll find on Samsung's Galaxy Tab S, what's on the screen is much better. iOS still has more and better apps than Android, over 675,000 of them to be exact. More than the quantity is the quality: the same app on an iPad is generally better, faster, and better-supported than its Android equivalent. It may not be the best iPad, but it's still an iPad.
Or maybe it's not, which is to say maybe we need to think of the iPad mini as a different kind of tablet, one more akin to the iPod Touch than the iPad Air. Certainly the cheapest version (the original iPad mini without a retina display) fits into that category: a $250 knock-around device you're happy to hand (or hand-me-down) to your kid. Because it’s pocketable, the only thing that the iPod does better is music — and music isn’t really as central to our devices as it used to be.

But at $399, it's hard to justify that kind of use for the iPad mini 3. But it’s better than anything Android has to offer at this size — with apologies to the Nexus 9, which while impressive is a bit too big for people looking for a small tablet.
WOULD YOU REALLY SPEND $100 JUST FOR TOUCH ID?
So it’s not so much that I’m disappointed in the iPad mini 3, it’s more that I’m disappointed with the state of the small tablet in general — there’s simply no top-tier device if you want the smaller size. This iPad mini might be the best option, but "best option" for 7-inch tablets turns out to be faint praise.
The iPad mini 3 is still great, even if it's not a great deal.The iPad mini 2, on the other hand, is both — it’s nearly exactly the same device minus a huge chunk of the price tag. Really, right now is a stupendously good time to buy an iPad mini 2.

Apple Watch Review

on Wednesday, October 22, 2014

The Apple Watch will win you over with apps


The comment that "a smartwatch is a solution in search of a problem" has become something of a cliché in recent months. There's not necessarily anything wrong with that – clichés are always useful to the media, which gets almost unbelievable mileage out of phrases like "preaching to the choir" and "singing from the same hymn sheet" (there's no need to ask why these are the clichés at the forefront of my mind in the days following an Apple launch event).
I like a good cliché as much as anyone who isn't the Independent's John Rentoul, but I start to worry when that cliché hardens into dogma - which seems to be what's happened when it comes to smartwatches and the "a solution in search of a problem."

Solution/problem bombshell

In recent weeks I've read smartwatch discussion pieces on the Register, ZDNet, Businessweek and Digital Spy, and all of them trotted out the solution/problem dichotomy. The influence on the tech-savvy public is undoubtable: one or more commenters are now guaranteed to deploy the solution/problem bomb below the line on any page where a journalist has made the case for or against smartwatches.
The idea that is now so widespread that it isn't being questioned as it should. Journalists, bloggers and members of the public are simply accepting its rightness and moving onto the question of whether people are going to buy a smartwatch in order to be current, look coo or fund Tim Cook's next yacht purchase.
  • How good is the Apple Watch? Check our hands-on to find out more
But I do think it needs to be questioned, because from where I'm sitting, there is a problem. And where I'm sitting is a restaurant, and I'm in a quandary because I want to have a sly look at my phone without seeming rude. Or I'm walking along and using a navigation app, and having to stare at my phone for too long, grip it until my palm starts sweating, or take it out of my pocket and put it back again constantly.
Or I'm shopping and I miss a flash offer notification that comes up on my smartphone screen which, unfortunately, is tucked in my blazer pocket. Or I'm in the cinema, and want to know who's trying to get hold of me without having to take my phone out, activate the back-light, and disturb other cinemagoers. Or I'm in a job interview and I want to impress whoever I'm talking to with the idea that time and timeliness matter to me, by wearing a handsome looking watch. Problems all - and problems that a smartwatch could and does solve.

Smartwatches do have purpose


So let's not let it go when someone says that smartwatches have little or no utility. Even if that were true, the launch of the Apple Watch means that smartwatches are here to stay – at least for the next tech cycle. And that means that consumer brands need to start thinking about how they're going to colonise the watch-face – in addition to the smartphone display – in the few months they've got until the official launch of the device in Q1 2015.
The first port of call for those brands will be a meeting room (where they'll discuss whether they want to use the Apple Watch to extend their existing App Store play or do something entirely different). Their second port of call will no doubt be Apple's WatchKit platform, which gives developers the tools to create everything from custom watch faces to brand new bespoke Apple Watch apps.
As my list of Apple Watch "problems" above suggests, the main opportunity that Apple's new wearable offers to brands relates to notifications. Specifically, the Apple Watch will allow brands to increase the potency of their mobile notifications. This, in turn, should force them to focus on increasing the contextual relevance of those notifications - if a message appears on a watch it's got to appear at the right time, in the right place, and in the correct context. Consumers will unforgivingly delete apps which fail any of these tests.

Big favour


In many ways the launch of the Apple Watch will not change the way brands do business over mobile – the vast majority of brands have long-term mobile strategies and are comfortable with the speed and ways that those strategies need to evolve with the consumer hardware market. It is 2014 after all. But the existence of the Apple Watch will make it much harder for brands to get away with having a laissez-faire or hit-and-miss attitude to targeting users. For that reason alone - and whether or not you think the Apple Watch is looking for a problem to solve - Apple has done us all a big favour.
As an app developer and someone involved in creating apps for brands, I'm tremendously excited by the Apple Watch - and indeed, the whole smartwatch category. It's a new, invitingly blank, canvas for all of us to paint our ideas on - just as the original iPhone once was. While the press and thought-leaders say "nay," the inventors and visionaries are already working on the apps that will define the product over the next five years.

Mac mini 2014 review

on Thursday, October 16, 2014

Power still isn't the name of the game for Apple's cheapest computer



After being left without any significant updates for years, Apple has finally given its lowest-priced Mac, the Mac mini, a refresh.
Starting a new lower price of £399/$499/AU$619, it's still the same shape as before, but with some more modern internals. It starts with a 1.4GHz Intel Core i5 dual-core processor with Intel HD 5000 graphics, 4GB of RAM and a 500GB hard drive - pretty much the lowest-end iMac without a screen. It's the same kind of power as you get in a MacBook Air, but without the zippiness of flash memory.
Higher end models bring Intel Iris graphics and the option for a Fusion Drive hybrid storage system, though every option limits you to dual-core processors - the quad-core option is gone.
As I said, looking at the new Mac mini, there's little difference to pick out. You now get two Thunderbolt 2 ports on the rear, meaning it can connect to external peripheral at ludicrously fast speeds, but otherwise its still a very nice, very unassuming aluminium slab.
The one I looked at Apple's event felt lighter than previous models (pure flash storage is a configuration option, which will cut its weight), which isn't often the first concern with desktop computers, but the Mac mini's size does make it a bit of a portable option.
The entry-level Mac mini looks like a smart machine - you don't get a lot of processing power for your money, but it's a quiet, capable computer. That said, its 4GB of RAM could be limiting, and it isn't user-upgradeable, so you really do need low expectations of using it for intensive tasks.
In fact, the RAM in all of the new Mac mini models isn't user-upgradeable, as it used to be. Which isn't ideal; Apple's RAM prices continue to be, shall we say, rather on the steep side.
The more expensive models (a £569/$699/AU$869 model with a 2.6GHz Core i5 processor, 8GB RAM, Intel Iris graphics and a 1TB hard drive; a £799/$999/AU$1,249 model with a 2.8GHz Core i5, 8GB of RAM, Intel Iris and a 1TB Fusion Drive) offer more headroom for tasks such as photo editing or video editing, but it still needs to be accepted that they aren't powerhouses.
That's fine - that was never the Mac mini's forte. We're just glad to see Apple keep it around, and give people a way to grab a new Mac without a screen that's cheaper than ever.

Ipad Air 2 Review : Thinner, lighter, mightier

Thinner, lighter, mightier – looks like Apple’s done it again



You know what the iPad Air, the thinnest tablet Apple has made so far, the one that’s 20% thinner than its distinctly not-fat predecessors, never needed to be? Thinner. But that’s precisely what the iPad Air 2 is.
Thankfully, the 18% reduction in girth doesn’t appear to have come at the expense of power or battery performance: the new A8X chip promises more raw processing capability than the A7 it replaces, while Apple claims the iPad Air 2's battery life holds steady at 10 hours.
But what is it like beyond the spec sheet? We had an opportunity to go face-to-glass with the iPad Air 2 – and here are our early findings.

The 12-inch Retina MacBook Air rumors are flying: Here’s the latest

on Saturday, October 11, 2014
In this 2014 12-inch MacBook Air with Retina display release date rumours article we aim to bring you everything we know about Apple's Retina MacBook Air release date so you'll know exactly when the new Retina MacBook Air will launch. We'll also be examining the rumours circulating the web - and we'll assess whether they are credible. Finally, we will show you any Retina MacBook Air images that surface online. So check back here regularly for the latest new MacBook Air with Retina display speculation.
UPDATED: Reports hint of super-thinn design for new MacBook Air: edge to edge keyboard, USB Type C connector, new way of charging